This morning, I started building a wall.
I’d been thinking about it.
Planning it.
Talking about it.
Even spoke to Uncle Trev about it.
Uncle Trev is a builder.
He likes doing.
He’s happy to chat.
But he’s happier doing.
Last time I spoke to Uncle Trev, he asked me how my wall was going.
I told him I was still trying to figure the finer points.
Whether to have a raised bed or not.
Whether to have a dry stone finish or a render to match the house.
Whether it should curve around the garden or just along one wall.
Told him how I kept changing my mind. Raised bed? Render? One wall?
This morning, Uncle Trev had his mate Des drop a heap of concrete blocks on my lawn.
He’s a man of very few words, Uncle Trev.
But he has a way of finding the simple route to the heart of an issue.
As marketers we can over-think things.
We can’t help it. We deal in words and ideas.
But you can’t build a brand by just thinking about it.
You know what needs to be done.
You just need give yourself permission to start.
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