Why.

Why are we in business?

Why are we selling this product?

Why should our people believe us?

Why would our people get passionate about what they do?

Why are we advertising?

Why should you buy from us?

Why should you go out of your way to buy from us, again?

Why are we doing research?

Why does it cost this much?

Why does he work here?

Why do we have to do things this way?

Why can’t things be simpler?

Why shouldn’t the boss work on the floor?

Why 9 – 5?

Why here?

Why not?

Ask why.

Then act.

 

Originally published by Brand Clarity, July 2010