How to run a small business.

Run, run, run, run, run.

Run.

Run, run, run, run, run, run, run, run, run. Run, run, run, run, run, run,

Need to catch your breath? Don’t stop.

Run a little slower.

Then run to catch up.

Run.

Run faster. Faster than that. You’re falling behind.

Go on.

Run.

Need to find new business?

Run. A lot.

You have to run after new business while you run the business you have.

Run there. Then turn around and run back here.

But here is not where it was. Because the world has moved while you were running over there.

Run to where here is now.

Just run. There. Then here. Then there again. Run. You’ll get used to it soon enough.

Run, run, run.

Stop reading this. You don’t have time.

Run.

Finish the stuff you have to finish.

Run.

Faster.

You promised it fast. You’ve run around a lot doing other stuff.

You need to get this done.

It seems like a mountain. Because it is. And the only way over is to run.

Put it behind you.

Run up another mountain.

Run through deserts. Run through rain. And sun. And late at night.

Just run.

Learn to love the run around.

Well, it seems productive while you’re doing it.

And, it’s very much like the running you’re used to.

Just do it.

Run.

The mind, once stretched to a new idea, can never revert to its original shape.

The same, hopefully, applies to business. Every time you run, you gain a little. You learn a little something. Which you can use when you run after something else.

Something bigger.

Something you need to run very fast for.

It gets you fit for something.

So run.

Run. You can dream and plan and run at the same time.

Like rebuilding the plane while you’re flying it.

If you stop, you lose.

So.

Don’t stop.

Run.

And the family?

Run.

Run, run, run.

Run, run, run, run, run, run, run.

Hug them while you’re running.

Running. Running. Rune. Run. Run.

I love you too.

They’ll understand. They’ll learn to run.

And then pass you. And turn and say, “Come on.”

Let’s run.

Run.

Run for your life.