As dumb as a box of hammers
The difference, I discovered, between theory and practice is easy [...]
The trouble with brand values
A value isn’t a value until it costs you money. [...]
Cultural Cues
Waleed Ali won the Gold Logie last night for [...]
The human brand
A brand is a vehicle for creating and maintaining value. [...]
Would you buy from you?
As customers, we make decisions based on emotions. As business [...]
Is there grass growing on your brand?
We choose grass for our lawns because it’s soft (nice [...]
The Universal Laws of Business, Part One
Isaac Newton Isaac Newton was more than [...]
Brand is Soylent Green
Soylent Green was a 1973 end-of-civilisation movie, set in a [...]