A great brand is a great story
We love a great story. Not simply because the hero [...]
The burgers are better in your mind
Not all burgers are created equal. There is a ladder [...]
It’s better to be relevant than different
It’s one of the few golden rules of advertising and [...]
Ego, Laziness or Stupidity
I get sad when I see a bad piece of [...]
What’s the story inside your story?
Stories within stories within stories Stories create value. [...]
What story are you telling? And what story are they hearing?
Too often we get caught up in the story [...]
How can a story sell?
Communicators love the idea of a story. However, while [...]
I’m sorry. I’m about to change the world
We need to apologise more in business. We need [...]