Would you buy from you?
As customers, we make decisions based on emotions. As business [...]
How to tell if you love what you do
Listen to the language you use. What you love gives [...]
Who’s language is to blame for a bad reputation?
I saw a word last week that made me angry. [...]
Obama and the Power Of Words
I’ve just watched the Obama speech at Selma. It takes [...]
Don’t waste my attention
Two stories today from the wonderful world of marketing. Just [...]
Playing at being successful
Where do you think you fit on that scale? [...]
The only question a business needs to answer
Why. Why are we in business? Why are we selling [...]
Is your business using a sub-woofer?
Your business is like a live band in a pub. [...]