As dumb as a box of hammers
The difference, I discovered, between theory and practice is easy [...]
Ego, Laziness or Stupidity
I get sad when I see a bad piece of [...]
What story are you telling? And what story are they hearing?
Too often we get caught up in the story [...]
How can a story sell?
Communicators love the idea of a story. However, while [...]
I’m sorry. I’m about to change the world
We need to apologise more in business. We need [...]
The garbage that is “modern advertising theory”.
The reason most people say they don’t pay attention to [...]
The Unifying Theory of Marketing
There are two distinct schools of marketing. The “Data Is [...]