How can a story sell?
Communicators love the idea of a story. However, while [...]
The incredible effectiveness of beauty
We prefer beauty to perfection. If in doubt, look [...]
The garbage that is “modern advertising theory”.
The reason most people say they don’t pay attention to [...]
The Unifying Theory of Marketing
There are two distinct schools of marketing. The “Data Is [...]
Money beats sense
I’ve always had an issue with the alphabet song. A, [...]
“That’s not what I was trying to say!”
The latest brand outrage from the internet is the fallout [...]
The danger of running a great ad
I do like the KFC “Shut up and take my [...]
Does advertising need a Patron Saint?
A patron saint for advertising? The Catholics [...]