The trouble with brand values
A value isn’t a value until it costs you money. [...]
Money beats sense
I’ve always had an issue with the alphabet song. A, [...]
Blanding our way to the bottom – Part 3
How Ehrenberg Bass stopped me having to think. Great advertising [...]
Blanding our way to the bottom – Part 2
How Ehrenberg Bass became a verb and destroyed the world. [...]
Blanding our way to the bottom – Part 1 of 3
Don’t confuse ‘Mass Awareness” with “Message Neutrality”. Much has been [...]
Do brands not value money?
How much business truth is too much? [...]
“That’s not what I was trying to say!”
The latest brand outrage from the internet is the fallout [...]
The danger of running a great ad
I do like the KFC “Shut up and take my [...]